Especially in the motorcycle sector, KYB is recognized for its technology by providing OEM products to leading brands such as Yamaha, Honda, Suzuki, Kawasaki, Harley-Davidson, BMW, and Ducati. In this opening remarks, CEO Kim Hee-cheol of Korea Motortrading stated, 'KYB is a global hydraulic system brand with over 100 years of history, establishing a solid presence in the worldwide motorcycle industry through advanced technology and continuous innovation. KYB has gained high trust not only from professional racers but also from general riders with safer and superior ride comfort. We are very pleased to offer the opportunity to experience KYB's state-of-the-art motorcycle suspension directly in Korea. KYB suspension goes beyond a simple shock absorption device; it is a core component that maximizes riding pleasure and ensures the best ride comfort and safety. We are confident that KYB will provide a new riding experience to riders who love motorcycles.

   KYB Asian Pacific Corporation Limited, Aftermarket Sales Department General Manager Takafumi Saito also took the stage and said, 'I would like to express my gratitude once again for the opportunity to establish a new relationship with Korean customers, and I am honored to partner with Korea Motortrading, which has built such a glorious history and achievements.' He added, 'Since its founding in 1919, KYB has made significant progress not only in the automotive sector but also in the motorcycle sector. We have consistently accumulated a long track record of supplying genuine shock absorbers to various global manufacturers, including Yamaha, and possess unique technology accumulated from the harsh environments of racing. The products we are introducing for the first time in Korea today also maintain the reliability and durability built from our genuine shock absorbers, and we are committed to supplying products that realize the best riding feel and performance demanded by riders. In cooperation with Korea Motortrading, we will support safe and enjoyable riding through high-quality shock absorbers for Korean customers,' expressing his determination.

 

   Diverse Product Lines and Activities

KYB offers a wide range of product lines, from genuine OEM products to racing-spec products, and engages in various activities such as supporting racing teams, supporting motorcycle-related events in Southeast Asia, and supporting motorcycle clubs.
 

Products Launched in the Korean Market

In the Korean market, scooter products will be launched first, with four product lines: Premium Series, Premium Heavy Duty Series, K-Alpha Series, K-Elite Series, and K-Ultimate Series.


 

Supported Models and Future Launch Plans

Products for Yamaha NMAX, XMAX, Honda PCX, Forza 350, and ADV350 will be launched first, and products for manual transmission motorcycles such as Honda Monkey 125, CT125, CRF300L, Yamaha MT-07, MT-09, TMAX, NMAX 155, and Kawasaki Ninja 300/Z300/400 will be launched within this year.

Warranty and Price Information

Products launched through Korea Motortrading come with a 1-year or 20,000 km product warranty. For warranty, the serial number must be registered through the point of purchase, and the warranty will be provided according to the remaining period/distance if the vehicle or suspension is traded used. The warranty service is conducted by 1:1 exchange, and the warranty may be limited under certain conditions.

Reasons for Entering the Korean Market and Partner Selection

KYB has built a system to continuously maintain aftermarket products from its Thailand factory since 2019 and is promoting business expansion with a diverse product lineup from low-cost replacement products to high-performance products. Entering the Korean market is part of this strategy, and it is expected to create synergy effects through partnership with Korea Motortrading.

Future Plans

KYB plans to build a fan base by introducing a diverse product lineup in the Korean market and actively promote the brand for OEM products. Currently, products are sold through Yamaha dealers, but sales channels will be expanded to other brand dealers in the future. In addition, KYB plans to maximize product performance by providing customized setting education for customers and impress the KYB brand on Korean riders through various marketing activities.